Kia Forte: NADAGUIDE.COM’s “CAR of the YEAR”

Kia Forte: NADAGUIDE.COM’s “CAR of the YEAR”

2010_kia_forte-500

The all-new 2010 Kia Forte received highly esteemed honor from NADAguides.com for delivering new-edge styling, value, and fuel efficiency. It is also recognized above competition for providing consumers with high-class combination of standard safety features.

According to Michael Sprague, Vice president for Marketing of Kia Motors America, consumers and dealers have come to recognize the Kia Motors brand for their attractively designed and priced models (including Kia Forte) with impressive fuel efficiency and a long list of standard safety features that are backed by an industry-leading warranty. “Forte is a very strong contender in the popular compact segment and it has definitely helped us continue to raise our brand awareness,” Sprague added.

To qualify for NADAguides.com “Car of the Month,” the vehicle must come new for the model year and should carry an impressive blend of fuel efficiency, styling, low price point and cost of ownership. Vehicles that are previously chosen as “Car of the Month” are carefully reviewed by the editors at NADAguides.com to pick the most worthy “Car of the Year.”

Info Source: Kia
Image Source: jalopnik

Posted in Auto News, Auto Safety, Awards, Featured, KiaComments (0)

Man, Kia has a Soul

Man, Kia has a Soul

So here’s the highly-anticipated Kia Soul. It made its official US premiere last November 19, 2008 at the Los Angeles Auto Show. Engineered in Southern California, the Soul is a squarish compact crossover aimed at the Gen Y market. It gives the buyers a plethora of customization options such as mirrors, custom body graphics, grills and sunroofs.

Soul’s bold and edgy design is indicative of the new Kia design theme, with more package and styling combinations than any previous Kia vehicle. With Soul’s arrival as an early model year 2010 vehicle to the C-Segment, it allows young and young-at-heart buyers to have the freedom to truly personalize and emotionally connect with their vehicle.

“The Soul is for those who love individuality but don’t like to be categorized by finding the next best thing,” said Michael Sprague, vice president of marketing, KMA. “Indicative of the new design direction of KMA, Soul is an attractive and customizable vehicle for those looking for something with a little more personality than other vehicles on the market today.

The Soul is just another proof that boxy microvans are the newest trend in the automotive world.

Source: Press Release via KIA

Posted in Auto News, Auto Shows and Industry Events, Featured, KiaComments (0)

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